Another advert on the issue is the industry group Nuclear Energy Institute (NEI) campaign known as the “clear air” campaign, which promotes a “nuclear renaissance”. The advertising campaign aims to build public support for a generation of new nuclear power plants. It is apparent that this campaign is in favour of nuclear plants, as they want to expand growth by creating new plants.

This act of positivity for the issue is contradicted through another campaign explored, that campaign being the Greenpeace Switzerland: Campaign against nuclear plants. This advertisement consists of a video that expresses the negative effects from the Nuclear plants, it is represented through people all over falling over (looks like they are all fainting) the idea behind the campaign is that the nuclear plants will damage and harm the social environment and the people surrounding it.