Areva is a company that aims to create innovative and unique solutions for power generation. Their niche is Nuclear power and renewable energies, which have connotations of being “clean” as they emit very little pollution. The company taps into the need of new energy sources with less CO2. The company, Areva has a new advertising campaign, which aims to express the concept of the company providing solutions for power generation with the benefit of less CO2. The campaign is named: “Energy: one powerful story” which is expressed through an animated film of cinematic proportions. .

The story is about Areva’s plan of having a source of energy with less CO2 with greater safety and security and a heightened sense of ethics.

The aim of Areva is to fight global warming, as well as this the company aims to meet societies demand for energy over the long run. It is evident that energy has become a societal issue as the demand is rising along with the worlds increasing population. Of coarse one has to keep in mind, the environmental preservation is of major concern. Areva’s solutions are evident to be rather effective as they are efficient.